Endhiran was aggressively
marketed by its producer Sun
Pictures and it reaped the
benefits in the form of profits.
This Rajinikanth-starrer was
marketed so heavily that Tamil
films have now been put on the
global map.
Vijay’s Kaavalan has been lapped
up for a record price by an
overseas distributor though his
earlier film did not do well. Then
Manmadhan Ambu, which is
again gearing up for an audio
launch in Singapore, will be
lapped up by overseas
distributors without a second
thought as it is Kamal Haasan in
the lead.
Several producers opine that
Tamil films are now being
recognized in the global market
thanks to the aggressively
marketed Endhiran
marketed by its producer Sun
Pictures and it reaped the
benefits in the form of profits.
This Rajinikanth-starrer was
marketed so heavily that Tamil
films have now been put on the
global map.
Vijay’s Kaavalan has been lapped
up for a record price by an
overseas distributor though his
earlier film did not do well. Then
Manmadhan Ambu, which is
again gearing up for an audio
launch in Singapore, will be
lapped up by overseas
distributors without a second
thought as it is Kamal Haasan in
the lead.
Several producers opine that
Tamil films are now being
recognized in the global market
thanks to the aggressively
marketed Endhiran
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